Durga Peddireddy is Vice President of Product Management and Partnerships at SiMa.ai, where he leads product and the partner ecosystem for the company's Physical AI platform across robotics, automotive, industrial, aerospace and defence, and medical markets. He brings more than three decades across embedded systems, multimedia, computer vision and edge AI. Before joining SiMa.ai in 2022 he spent four years at NVIDIA as Head of Product Partnerships and AI Solutions for Autonomous Machines, where he built a global partner ecosystem spanning cloud providers, software vendors, system integrators and ODMs, and led the robotics market entry for the Jetson platform through a vertical reference design approach. Earlier he held product leadership roles at Xperi in biometrics and AR/XR, at OmniVision in imaging sensors and at Microsemi, and spent a decade at Analog Devices as a product line manager and system architect for multimedia, IoT and video communications.